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Research papers

How much to invest in this research?

When he comes to assess what he should reasonably invest in a piece of research, the research buyer may try to apply a relatively simple, "Bayesian" method. It consists first in writing down four figures which are the basic data of his problem (the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hong Tia, Alain Kling
September 1, 1978
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Citation

Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-much-to-invest-in-this-research-